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Web and Digital Development
Web and Digital Development projects we have worked on
PUMA - Australian Football website
With support of football in Australia segmented between four major codes, an Australian football website was planned by PUMA. The website would promote PUMA’s sponsored athletes and teams across AFL, NRL and A-League. PUMA Australia engaged Spark Digital to help them create a new online home for PUMA Australia Football.
Leveraging puma.com, Spark created a microsite to sit in the football vertical, which included social media integration (#PUMAFooty), monthly competitions for fans to enter, insights on local and international PUMA sponsored athletes and teams, promoted news and product information.
The site was built on the WordPress CMS, allowing PUMA staff to update content easily and quickly. Launched in February 2014, via leveraging social media word-of-mouth, the site traffic doubled from 5,000 to 10,000 unique views in its second month, tripling competition entries and exceeding KPIs on target locations, reaching ‘football crazy kids’ from as far as the Northern Territory.