Background
In May 2011 Foster’s de-merged its wine business leaving a question mark over the beer brand. Spark’s partner agency Bastion Brands was engaged to bring to life CEO John Pollaers’ vision ‘To be the beer brand loved by all Australians’.

Strategy
Bastion set about to create a brand that truly stands for something in Australia. A brand that people would be proud to work for again, united under a common vision and an understanding of why they turned up for work everyday. A new belief was created for CUB around the positioning of ‘Raised in Friendship’.

Deliverables
The site includes a fantastic beer and cider scroller that features all of CUB’s brands. An extensive history section is featured with photos and videos bringing to life the epic 170 year history of this Australian institution. The mobile website packages all the content up into bite-sized chunks for handheld browsing.

Results
The mobile site was one of the first ‘responsive’ sites implemented for a large corporation in Australia. The website has become of the hub for beer in Australia. Numerous top-ten page results have been achieved on Google.