Virtual School Victoria is one of the largest State Government schools in Victoria
Virtual School Victoria / Website
Virtual School Victoria (VSV) is one of the largest state government schools in Victoria, utilising innovative teaching and technology to allow real-time, authentic learning. The teaching model in place at VSV is based on the most extensive evidence-based research conducted into virtual learning in Australia.
Strategy
Virtual School Victoria approached Spark Digital to build a new website that is contemporary, dynamic, and demonstrates a position of global leadership in the online learning space.
The new site’s audience is to cater for different user groups: prospective & current students, parents, and supervisors. The new site incorporated the school’s new logo and brand elements.
Deliverables
Audience research was conducted with focus group sessions with teachers, parents, and current students. We benchmarked against best practice education websites and analysed their analytics. A comprehensive content audit was carried out, incorporating techniques like card sorting and tree mapping, which led to the development of a new information architecture. Following a thorough user testing process, Spark Digital designed and built a new website.
I was just talking to a new starter who said that the website was a main reason she applied for the job in the wellbeing team.
Liane Briner
Communications Advisor
Virtual School Victoria
Have a free consultation to discuss your project with the founder Nick.
Say hello to us hello@sparkdigital.com.au or call us at 1300 001 213
Web and digital marketing project start at $10k. App projects start at $50k.