Virtual School Victoria is one of the largest State Government schools in Victoria
Virtual School Victoria / Website
Virtual School Victoria (VSV) is one of the largest state government schools in Victoria, utilising innovative teaching and technology to allow real-time, authentic learning. The teaching model in place at VSV is based on the most extensive evidence-based research conducted into virtual learning in Australia.
Strategy
Virtual School Victoria approached Spark Digital to build a new website that is contemporary, dynamic, and demonstrates a position of global leadership in the online learning space.
The new site’s audience is to cater for different user groups: prospective & current students, parents, and supervisors. The new site incorporated the school’s new logo and brand elements.
Deliverables
Audience research was conducted with focus group sessions with teachers, parents, and current students. We benchmarked against best practice education websites and analysed their analytics. A comprehensive content audit was carried out, incorporating techniques like card sorting and tree mapping, which led to the development of a new information architecture. Following a thorough user testing process, Spark Digital designed and built a new website.
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Website projects start at $25k. App projects start at $50k. Digital marketing projects start at $10k.