The Good Guys Home Services Website (In FMCG) | Work

The Good Guys is a leading chain of consumer electronics retail stores in Australia. The Good Guys approached Spark Digital and partner Kamber to position their home service products as stand alone products on their website.

Work_good_guys_image1 — Banner - good guys

Strategy

The user experience of the home services pages was sought to be improved by creating intuitive and compelling user journeys to conversion, allowing these pages to be a focal point for an awareness campaign.

The Good Guys website on a laptop — The Good Guys - Home Services

Deliverables

A baseline analysis was undertaken including a review of analytics and search console performance. SEO keyword analysis was compiled along with technical and authority analysis before the creation of SEO friendly content. Engaging new UI designs were created, tested and launched.

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Website projects start at $25k. App projects start at $50k. Digital marketing projects start at $10k.

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The Good Guys Home Services help people to use their new appliances as soon as possible