Park Hyatt Hotels - My Luxury List (In Travel) | Work

Park Hyatt Hotels offer premium luxury accommodation in locations around the world. An Asia-Pacific extension of a global campaign – #myluxlist was planned to invite guests to create a personal luxury list by uploading images onto Instagram.

Strategy

A multi-language microsite in English, Japanese and Korean was planned between Spark Digital and Hyatt Hotels. The site contained a competition element encouraging visitors to enter their Luxury list. A feed of Instagram entries into the competition was pulled into the site.

Deliverables

Over a two month campaign period the site received over 23,000 sessions from 16,895 users with over 400 Instagram luxury lists entered. Future initiatives involve rolling out to mainland China, Malaysia and Singapore.

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