Bringing 123Play to life: A creative and inclusive digital presence

The University of Sydney: the Matilda Centre and the CREATE Centre / 123Play website

123Play embraces a multidisciplinary, child-centred, and inclusive approach, emphasising the power of pretend play while integrating expertise in child wellbeing with innovative, playful pedagogy. Developed in collaboration with the Matilda Centre and the CREATE Centre at The University of Sydney, it aims to create a lasting and meaningful impact.

123Play banner
123Play banner

Strategy

Spark Digital crafted a dynamic brand identity and an engaging website to bring the 123Play program to life. The logo reflects the creativity and inclusivity at the heart of the initiative, while the website serves as an inviting hub for participants. It introduces the program’s mission, highlights the benefits of pretend play, showcases the expertise of the research team, and provides a simple way for individuals to express interest in getting involved. Designed with clarity and accessibility in mind, the website ensures that parents, educators, and stakeholders can seamlessly engage with 123Play.

123Play large image
123Play large image

Deliverables

Spark Digital delivered a vibrant brand identity and an intuitive WordPress website for 123Play, allowing for easy client updates. The project included a creative logo, a responsive site with program details, research team profiles, pretend play insights, and a participation inquiry form. Additionally, we provided WordPress integration, training, and optional support for seamless content management.

Nick Davies Nick Davies

Have a free consultation to discuss your project with the founder Nick.

Say hello to us hello@sparkdigital.com.au or call us at 1300 001 213

Website projects start at $25k. App projects start at $50k. Digital marketing projects start at $10k.

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