Proudly launching the new Stem Cell Donors website

Our redesign of the Stem Cell Donors website: a user-centred approach to accessibility and engagement

Our overhaul of the Stem Cell Donors website transcended mere aesthetics; it was rooted in a commitment to delivering tailored content to diverse audiences. Whether for potential donors, families, or health professionals, we focused on creating a seamless and intuitive experience that puts the most relevant information at visitors’ fingertips.

Creating clear pathways for diverse user groups

The redesigned website ensures that each user group can effortlessly access the needed content. Clear navigation paths guide potential donors toward registering, empower families with educational resources, and provide health professionals with the tools and information essential to their roles. This streamlined experience allows visitors to quickly engage with the site, fostering connection and action.

Our strategy: a unified, user-centric platform

To achieve this, we adopted a user-first approach in both design and functionality. Key components of our strategy included:

• Streamlined accessibility: Ensuring the site meets the highest accessibility standards to welcome users of all abilities.

• Engaging across audiences: Designing a structure that resonates with a wide range of users—from individuals considering stem cell donation to seasoned health professionals.

• Modern, clean design: Incorporating a visually appealing, contemporary aesthetic that reflects the mission and values of Stem Cell Donors Australia.

Improved discoverability: Leveraging SEO best practices to enhance the website’s visibility and drive more traffic.The result was a responsive and highly functional website that met the needs of every user group while supporting the organisation’s overarching mission.

Key deliverables included:

• Responsive WordPress CMS: A flexible and user-friendly content management system that allows the Stem Cell Donors team to update information with ease.

• Prominent calls to action: Strategically placed buttons and links encourage potential donors to register, while dedicated areas support health professional logins.

• Searchable resource libraries: Comprehensive, easy-to-navigate libraries housing donor stories, educational materials, and news updates.

• Boosted donor engagement: By simplifying the registration process and delivering engaging content, the site inspires more individuals to become donors.

• Advocacy empowerment: The platform strengthens advocacy efforts through clear messaging and impactful storytelling.

This cohesive, user-focused redesign not only positions Stem Cell Donors Australia for ongoing digital success but also enhances donor recruitment and supports its critical mission to save lives. The combination of accessible design, optimised functionality, and compelling content ensures the website continues to serve as a vital tool in promoting stem cell donation and increasing awareness across Australia.