Essendon Football Club’s Corporate Hospitality department were looking to develop a communication piece aimed at promoting Essendon’s corporate entertainment offering while generating additional revenue for the club.
A thorough competitor analysis planning phase saw the site draw influence from corporate hospitality offerings from the leading english premier league clubs.
Bookings can be taken online and upcoming fixtures take prominence on the site.
At launch the site was supported by an SEO, SEM and Email campaign.
In the five months since the site launched in February 2012, the website has resulted in over 325 new corporate hospitality bookings for the club. Over 24,000 unique visitors have visited the site, and the site ranks first page for AFL grand final packages on Google.
In May 2011 Foster’s de-merged its wine business leaving a question mark over the beer brand. Spark’s partner agency Bastion Brands was engaged to bring to life CEO John Pollaers’ vision ‘To be the beer brand loved by all Australians’.
Bastion set about to create a brand that truly stands for something in Australia. A brand that people would be proud to work for again, united under a common vision and an understanding of why they turned up for work everyday. A new belief was created for CUB around the positioning of ‘Raised in Friendship’.
The site includes a fantastic beer and cider scroller that features all of CUB’s brands. An extensive history section is featured with photos and videos bringing to life the epic 170 year history of this Australian institution. The mobile website packages all the content up into bite-sized chunks for handheld browsing.
The mobile site was one of the first ‘responsive’ sites implemented for a large corporation in Australia. The website has become of the hub for beer in Australia. Numerous top-ten page results have been achieved on Google.