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Sparl Digital has refined our web design and development process over 11 years of creating engaging and effective websites. Our approach utilises communication, design and technology to help your business to achieve its online goals whilst meeting the needs of your customers.
The first stage of our web design process will allow the scope of the project to be accurately defined. The target audience is identified and the customer’s needs on your website are mapped out. Objectives of the website are developed and specific requirements are detailed. The current site is reviewed, analytics evaluated along with competitor websites.
Content, branding, artwork and target keywords are brought together to form the basis of the web design. The website will be coded and tested for cross-browser compatibility and integrated with either a content management system or if you wish to sell products online – an e-Commerce system, payment gateway and shipping solution.
Getting customers to a new website can take time so post launch activities such as social media strategy, email marketing, affiliate linking and Google advertising can be performed.
Marshall White were looking for a new website that was contemporary, and has a premium blue-chip, high-end fashion feel. The site was to be built with a focus on SEO and agents/listings being found easily by search engines.
A key strategy was for prospective buyers to be able to view the property listings in a functional and user friendly way, with video being used extensively, whilst doing so with a refined look and feel. Agents were also to be highlighted in a high profile way, including testimonials and recent sales.
A new site was planned, designed and build by Spark Digital. The site integrated with the ListOnce API, pulling in for sale, sold and for lease property listings to the site. The site was built on the WordPress CMS, and utilises best-practice hosting.