On the left-hand side of the below diagram is a typical marketing funnel. Starting with Eyeballs the traditional role of marketing is to move from awareness, through to consideration, preference through to a purchase with someone becoming a customer.

We believe social media for business is essentially word-of-mouth on a very public medium. People can go from being a customer on-line through to being supported, and empowered by brands. If a customers experience is a a good one then they may be delighted through to be being fans, broadcasting about their experiences, and in-turn influencing their friends to start the whole loop once more.

Spark Digital works with businesses to create and execute their social media strategies aiming at growth and engagement. We assist businesses with Facebook, Twitter, YouTube,Social Media Management, Social Media Advertising including Facebook advertising.