Search Engine Optimisation and Marketing (SEO & SEM)

Search Engine Optimisation (SEO)

The image below shows a heat map of Google Results. Heat maps are charts that show us where most people look when they open a web site. The map displays regions coloured yellow, orange and red – the darker the colour, the more high-profile the spot is.

90% of people only look at the top 4 results (The top of which is a paid result).

If you’re website isn’t in the top 4 results for your chosen keywords, you are missing most of the market.

Spark Digital’s process targets top 4 results for your business.

 

Google-heatmap

Search Engine Marketing (SEM) – Google Adwords

To assist in building traffic to a your website, a program with Google AdWords can be run.You will connect with potential customers at the moment they’re searching for your products or services, and only pay when people click your ads.

Essentially how it works is that we create your ads and choose target keywords, which are words or phrases related to your business.

When people search on Google using one of your keywords, your ad may appear next to the search results.

People can simply click your ad to learn more about the company, view your services and projects and make contact.

adowrds

 

There’s no minimum spending or time commitment and Google bills you direct for what you do spend. The ads will only appear in the region where you want your ads to appear – i.e. London, UK.

Back to Expertise

Search Engine Optimisation and Marketing (SEO & SEM) projects we have worked on

Carlton & United Breweries (CUB)

Background
In May 2011 Foster’s de-merged its wine business leaving a question mark over the beer brand. Spark’s partner agency Bastion Brands was engaged to bring to life CEO John Pollaers’ vision ‘To be the beer brand loved by all Australians’.

Strategy
Bastion set about to create a brand that truly stands for something in Australia. A brand that people would be proud to work for again, united under a common vision and an understanding of why they turned up for work everyday. A new belief was created for CUB around the positioning of ‘Raised in Friendship’.

Deliverables
The site includes a fantastic beer and cider scroller that features all of CUB’s brands. An extensive history section is featured with photos and videos bringing to life the epic 170 year history of this Australian institution. The mobile website packages all the content up into bite-sized chunks for handheld browsing.

Results
The mobile site was one of the first ‘responsive’ sites implemented for a large corporation in Australia. The website has become of the hub for beer in Australia. Numerous top-ten page results have been achieved on Google.

Results:

  • Google#1 - Beer
  • 226,293Visits to the site
  • Google#1 - Pure Blonde

Services:

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Contact

We partner with companies of all shapes and sizes. From web and responsive mobile sites to applications, let us help you realise your idea’s full potential. Get started by filling out our brief contact form and we’ll get back to you promptly. Spark Digital web and app projects start at $10,000.

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