Search Engine Optimisation (SEO)
The image below shows a heat map of Google Results. Heat maps are charts that show us where most people look when they open a web site. The map displays regions coloured yellow, orange and red – the darker the colour, the more high-profile the spot is.
90% of people only look at the top 4 results (The top of which is a paid result).
If you’re website isn’t in the top 4 results for your chosen keywords, you are missing most of the market.
Spark Digital’s process targets top 4 results for your business.
Search Engine Marketing (SEM) – Google Adwords
To assist in building traffic to a your website, a program with Google AdWords can be run.You will connect with potential customers at the moment they’re searching for your products or services, and only pay when people click your ads.
Essentially how it works is that we create your ads and choose target keywords, which are words or phrases related to your business.
When people search on Google using one of your keywords, your ad may appear next to the search results.
People can simply click your ad to learn more about the company, view your services and projects and make contact.
There’s no minimum spending or time commitment and Google bills you direct for what you do spend. The ads will only appear in the region where you want your ads to appear – i.e. London, UK.Back to Expertise