Digital Strategy
An online strategy is a road-map for an organisation to succeed in the digital world. In the online strategy we will identify the opportunities and challenges that exist online for a business. We will look at how a company’s objectives can be achieved in the online space and determine the often-unmet needs of your customers.
A thorough competitor analysis will form part of this process gaining an understanding of where a company’s strengths and weaknesses are online. If the client has an existing site, existing analytics will be reviewed, customers can be surveyed and a usability test conducted. The end strategy document will form the basis for a successful future online.
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Digital Strategy projects we have worked on
Smiling Mind
Background
Smiling Mind is a not-for-profit organisation dedicated to providing accessible training in Mindfulness Meditation. Spark was engaged to develop the program as a free online tool and iPhone app.
Strategy
Spark worked closely with the Smiling Mind team and design partner – Cornwell from the project initiation through to delivery. Our process included a lengthly planning stage involving wireframes, design reviews and technical/functional specifications.
Deliverables
Spark developed the website and app stretching the capabilities of WordPress and JavaScript to their limits. We created a unique audio listening player in JavaScript that tracks every meditation listen and developed an API that connects the WordPress back-end to the IOS app.
Results
The Smiling Mind app and website launched to the public in October 2012. Since launch the app has been downloaded over 400,000 times, and received average app store ratings of 4.5.
Results:
- 200,000App Downloads
- 4.5App Store Rating
