Digital Strategy
An online strategy is a road-map for an organisation to succeed in the digital world. In the online strategy we will identify the opportunities and challenges that exist online for a business. We will look at how a company’s objectives can be achieved in the online space and determine the often-unmet needs of your customers.
A thorough competitor analysis will form part of this process gaining an understanding of where a company’s strengths and weaknesses are online. If the client has an existing site, existing analytics will be reviewed, customers can be surveyed and a usability test conducted. The end strategy document will form the basis for a successful future online.
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Digital Strategy projects we have worked on
Essendon Football Club Corporate Hospitality
Background
Essendon Football Club’s Corporate Hospitality department were looking to develop a communication piece aimed at promoting Essendon’s corporate entertainment offering while generating additional revenue for the club.
Strategy
A thorough competitor analysis planning phase saw the site draw influence from corporate hospitality offerings from the leading english premier league clubs.
Bookings can be taken online and upcoming fixtures take prominence on the site.
At launch the site was supported by an SEO, SEM and Email campaign.
Results
In the five months since the site launched in February 2012, the website has resulted in over 325 new corporate hospitality bookings for the club. Over 24,000 unique visitors have visited the site, and the site ranks first page for AFL grand final packages on Google.
Results:
- 325bookings
- 24,000unique visitors
- Googlefirst page AFL finals
