The City of Melbourne’s tourism department runs the Melbourne Visitor Centre’s in Federation Square & Bourke St as well as roaming on-street volunteers at key locations around Melbourne. Staff and Volunteers are frequently asked questions by tourists on what to do and things to do within the city, however could only access the outdated and hard-to-use existing portal when on the City of Melbourne Network.
Spark Digital was engaged to plan, design and develop a new, stand-alone tourism portal that staff and volunteers could access anywhere including from tablets on the street. We worked on creating a simple-to-use look and feel for the portal that offered the average volunteer of 60+ years, a clear and concise view of what was on and things to do in Melbourne.
Spark Digital have just completed training staff and volunteers on using and updating the portal. The feedback so far has been great with staff and volunteers commenting on how great the portal looks and how easy it is to find what’s on in Melbourne and answer tourist’s questions.