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Sparl Digital has refined our web design and development process over 11 years of creating engaging and effective websites. Our approach utilises communication, design and technology to help your business to achieve its online goals whilst meeting the needs of your customers.
The first stage of our web design process will allow the scope of the project to be accurately defined. The target audience is identified and the customer’s needs on your website are mapped out. Objectives of the website are developed and specific requirements are detailed. The current site is reviewed, analytics evaluated along with competitor websites.
Content, branding, artwork and target keywords are brought together to form the basis of the web design. The website will be coded and tested for cross-browser compatibility and integrated with either a content management system or if you wish to sell products online – an e-Commerce system, payment gateway and shipping solution.
Getting customers to a new website can take time so post launch activities such as social media strategy, email marketing, affiliate linking and Google advertising can be performed.
Emirates Australian Open Series
The Emirates AO Series is an exciting stepping stone to the first Grand Slam of the year, the Australian Open. The Series begins in the New Year with the Hopman Cup and Brisbane International, followed by the World Team Challenge (Adelaide), the Hobart International and the Apia International in Sydney.
For the 2015 series, Emirates became the title partner, and to celebrate a new website that brought the five pre Australian Open tournaments together was planned by Spark Digital and Tennis Australia.
A responsive, mobile friendly website was planned, designed and developed by Spark Digital. The site featured a beautiful video background, player search feature, TV schedule, ticket promotions and social feed.