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Spark Digital has refined our web design and development process over 11 years of creating engaging and effective websites. Our approach utilises communication, design and technology to help your business to achieve its online goals whilst meeting the needs of your customers.
The first stage of our web design process will allow the scope of the project to be accurately defined. The target audience is identified and the customer’s needs on your website are mapped out. Objectives of the website are developed and specific requirements are detailed. The current site is reviewed, analytics evaluated along with competitor websites.
Content, branding, artwork and target keywords are brought together to form the basis of the web design. The website will be coded and tested for cross-browser compatibility and integrated with either a content management system or if you wish to sell products online – an e-Commerce system, payment gateway and shipping solution.
Getting customers to a new website can take time so post launch activities such as social media strategy, email marketing, affiliate linking and Google advertising can be performed.
PUMA - Australian Football website
With support of football in Australia segmented between four major codes, an Australian football website was planned by PUMA. The website would promote PUMA’s sponsored athletes and teams across AFL, NRL and A-League. PUMA Australia engaged Spark Digital to help them create a new online home for PUMA Australia Football.
Leveraging puma.com, Spark created a microsite to sit in the football vertical, which included social media integration (#PUMAFooty), monthly competitions for fans to enter, insights on local and international PUMA sponsored athletes and teams, promoted news and product information.
The site was built on the WordPress CMS, allowing PUMA staff to update content easily and quickly. Launched in February 2014, via leveraging social media word-of-mouth, the site traffic doubled from 5,000 to 10,000 unique views in its second month, tripling competition entries and exceeding KPIs on target locations, reaching ‘football crazy kids’ from as far as the Northern Territory.