Social Media Strategy

On the left-hand side of the below diagram is a typical marketing funnel. Starting with Eyeballs the traditional role of marketing is to move from awareness, through to consideration, preference through to a purchase with someone becoming a customer.



We believe social media for business is essentially word-of-mouth on a very public medium. People can go from being a customer on-line through to being supported, and empowered by brands. If a customers experience is a a good one then they may be delighted through to be being fans, broadcasting about their experiences, and in-turn influencing their friends to start the whole loop once more.

Spark Digital works with businesses to create and execute their social media strategies aiming at growth and engagement. We assist businesses with Facebook, Twitter, YouTube,Social Media Management, Social Media Advertising including Facebook advertising.

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Social Media Strategy projects we have worked on

Hyatt - My Lux List

Park Hyatt Hotels offer premium luxury accommodation in locations around the world. An Asia-Pacific extension of a global campaign – #myluxlist was planned to invite guests to create a personal luxury list by uploading images onto Instagram.

A multi-language microsite in English, Japanese and Korean was planned between Spark Digital and Hyatt Hotels. The site contained a competition element encouraging visitors to enter their Luxury list. A feed of Instagram entries into the competition was pulled into the site.

The campaign period lasted one month in January/February 2015 and in this time the site received over 23,000 sessions, from 16,895 users with over 400 Instagram luxury lists entered.


  • 23,000Sessions
  • 16,895Users
  • 400Luxury Lists
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We partner with companies of all shapes and sizes. From web and responsive mobile sites to applications, let us help you realise your idea’s full potential. Get started by filling out our brief contact form and we’ll get back to you promptly. Spark Digital web and app projects start at $10,000.

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