Search Engine Optimisation and Marketing (SEO & SEM)

Search Engine Optimisation (SEO)

The image below shows a heat map of Google Results. Heat maps are charts that show us where most people look when they open a web site. The map displays regions coloured yellow, orange and red – the darker the colour, the more high-profile the spot is.

90% of people only look at the top 4 results (The top of which is a paid result).

If you’re website isn’t in the top 4 results for your chosen keywords, you are missing most of the market.

Spark Digital’s process targets top 4 results for your business.

 

Google-heatmap

Search Engine Marketing (SEM) – Google Adwords

To assist in building traffic to a your website, a program with Google AdWords can be run.You will connect with potential customers at the moment they’re searching for your products or services, and only pay when people click your ads.

Essentially how it works is that we create your ads and choose target keywords, which are words or phrases related to your business.

When people search on Google using one of your keywords, your ad may appear next to the search results.

People can simply click your ad to learn more about the company, view your services and projects and make contact.

adowrds

 

There’s no minimum spending or time commitment and Google bills you direct for what you do spend. The ads will only appear in the region where you want your ads to appear – i.e. London, UK.

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Search Engine Optimisation and Marketing (SEO & SEM) projects we have worked on

Emirates Australian Open Series

Australian-Open-Series

Background
The Emirates AO Series is an exciting stepping stone to the first Grand Slam of the year, the Australian Open. The Series begins in the New Year with the Hopman Cup and Brisbane International, followed by the World Team Challenge (Adelaide), the Hobart International and the Apia International in Sydney.

Strategy
For the 2015 series, Emirates became the title partner, and to celebrate a new website that brought the five pre Australian Open tournaments together was planned by Spark Digital and Tennis Australia.

Results
A responsive, mobile friendly website was planned, designed and developed by Spark Digital. The site featured a beautiful video background, player search feature, TV schedule, ticket promotions and social feed.

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Contact

We partner with companies of all shapes and sizes. From web and responsive mobile sites to applications, let us help you realise your idea’s full potential. Get started by filling out our brief contact form and we’ll get back to you promptly. Spark Digital web and app projects start at $10,000.

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