Digital Strategy

An online strategy is a road-map for an organisation to succeed in the digital world. In the online strategy we will identify the opportunities and challenges that exist online for a business. We will look at how a company’s objectives can be achieved in the online space and determine the often-unmet needs of your customers.

A thorough competitor analysis will form part of this process gaining an understanding of where a company’s strengths and weaknesses are online. If the client has an existing site, existing analytics will be reviewed, customers can be surveyed and a usability test conducted. The end strategy document will form the basis for a successful future online.

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Digital Strategy projects we have worked on

Hyatt - My Lux List

Park Hyatt Hotels offer premium luxury accommodation in locations around the world. An Asia-Pacific extension of a global campaign – #myluxlist was planned to invite guests to create a personal luxury list by uploading images onto Instagram.

A multi-language microsite in English, Japanese and Korean was planned between Spark Digital and Hyatt Hotels. The site contained a competition element encouraging visitors to enter their Luxury list. A feed of Instagram entries into the competition was pulled into the site.

The campaign period lasted one month in January/February 2015 and in this time the site received over 23,000 sessions, from 16,895 users with over 400 Instagram luxury lists entered.


  • 23,000Sessions
  • 16,895Users
  • 400Luxury Lists
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We partner with companies of all shapes and sizes. From web and responsive mobile sites to applications, let us help you realise your idea’s full potential. Get started by filling out our brief contact form and we’ll get back to you promptly. Spark Digital web and app projects start at $10,000.

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