An online strategy is a road-map for an organisation to succeed in the digital world. In the online strategy we will identify the opportunities and challenges that exist online for a business. We will look at how a company’s objectives can be achieved in the online space and determine the often-unmet needs of your customers.
A thorough competitor analysis will form part of this process gaining an understanding of where a company’s strengths and weaknesses are online. If the client has an existing site, existing analytics will be reviewed, customers can be surveyed and a usability test conducted. The end strategy document will form the basis for a successful future online.
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Digital Strategy projects we have worked on
Emirates Australian Open Series
The Emirates AO Series is an exciting stepping stone to the first Grand Slam of the year, the Australian Open. The Series begins in the New Year with the Hopman Cup and Brisbane International, followed by the World Team Challenge (Adelaide), the Hobart International and the Apia International in Sydney.
For the 2015 series, Emirates became the title partner, and to celebrate a new website that brought the five pre Australian Open tournaments together was planned by Spark Digital and Tennis Australia.
A responsive, mobile friendly website was planned, designed and developed by Spark Digital. The site featured a beautiful video background, player search feature, TV schedule, ticket promotions and social feed.