An online strategy is a road-map for an organisation to succeed in the digital world. In the online strategy we will identify the opportunities and challenges that exist online for a business. We will look at how a company’s objectives can be achieved in the online space and determine the often-unmet needs of your customers.
A thorough competitor analysis will form part of this process gaining an understanding of where a company’s strengths and weaknesses are online. If the client has an existing site, existing analytics will be reviewed, customers can be surveyed and a usability test conducted. The end strategy document will form the basis for a successful future online.
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Digital Strategy projects we have worked on
Hyatt - My Lux List
Park Hyatt Hotels offer premium luxury accommodation in locations around the world. An Asia-Pacific extension of a global campaign – #myluxlist was planned to invite guests to create a personal luxury list by uploading images onto Instagram.
A multi-language microsite in English, Japanese and Korean was planned between Spark Digital and Hyatt Hotels. The site contained a competition element encouraging visitors to enter their Luxury list. A feed of Instagram entries into the competition was pulled into the site.
The campaign period lasted one month in January/February 2015 and in this time the site received over 23,000 sessions, from 16,895 users with over 400 Instagram luxury lists entered.
- 400Luxury Lists