Carlton & United Breweries is a proud part of the Asahi Beverages family.

Carlton & United Breweries / Corporate Website

Carlton & United Breweries (CUB) is one of the most iconic beer companies in Australia. CUB has worked with Spark Digital since 2011 on a number of websites including cub.com.au and websites for AB Inbev Asia Pacific.

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Strategy

With the most recent project with CUB, the objective was to revamp their corporate and careers website, transitioning to a a simpler layout and contemporary design. The redesign aimed to enhance user experience and accessibility, incorporating mobile responsiveness and search engine optimisation to improve visibility and user engagement.

Spark Digital planned, designed and developed a refreshed, modern look and feel that helped position CUB as an innovative and iconic beer company with a long and proud heritage, built on a foundation of people.

 

 

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Deliverables

The solution provided a user-friendly content management system (CMS), making it easier for CUB’s staff to maintain the website. Additionally, a streamlined job application system was integrated to improve the process for prospective candidates, thereby enhancing the overall recruitment experience.

Spark Digital remains committed to supporting CUB with new initiatives and ensuring the website’s security and compliance standards are met

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