Volunteers play a vital role in the City of Melbourne’s tourism services.
City of Melbourne / Tourism Portal
- Government
- Travel
Spark Digital was engaged to plan, design and develop a new stand-alone tourism portal that staff and volunteers could access anywhere including from tablets on the street.
Strategy
The City of Melbourne’s tourism department runs the Melbourne Visitor Centre in Federation Square, Bourke St as well as roaming volunteers at key locations around Melbourne. Staff and volunteers are frequently asked questions by tourists on what to do and things to do within the city, however could only access the outdated and hard-to-use existing portal when on the City of Melbourne network.
We worked on creating a simple-to-use look and feel for the portal that offered the average volunteer of 60+ years, a clear and concise view of what was on and things to do in Melbourne.
Deliverables
Use of the portal tripled within three months of launch. A pre and post launch survey overwhelming showed that staff and volunteers found the new portal more than exceeded their goals of quickly and easily finding all the information they needed in one place.
Have a free consultation to discuss your project with the founder Nick.
Say hello to us hello@sparkdigital.com.au or call us at 1300 001 213
Web and digital marketing project start at $10k. App projects start at $50k.